Stay Texas targets summer travelers near Hill Country rivers

Stay Texas Hospitality Group is steering summer guests to vacation homes near the Comal, Guadalupe and Canyon Lake as tubing season peaks in the Texas Hill Country. The strategy pairs river access with local guidance and amenities for families and groups trying to beat the heat.

Why it matters: - Summer travel in the Texas Hill Country is being shaped by heat, tubing demand and access to spring-fed water. - Stay Texas Hospitality Group is selling proximity, local know-how and group-friendly homes as key advantages for travelers seeking relief from triple-digit temperatures. - The approach matters for families, reunion groups and float-trip travelers who want both river access and a comfortable place to return to after the day ends.

What happened: - Stay Texas Hospitality Group said it is placing guests in vacation homes within easy reach of the Comal River, the Guadalupe River and Canyon Lake. - The Fredericksburg-based company is targeting June through August, when tubing, swimming and lakeside outings are at their peak. - The company said its summer portfolio includes homes near the water in New Braunfels, Canyon Lake and surrounding communities.

The details: - The Comal River is spring-fed, clear and steady at about 72 degrees as it runs through New Braunfels. - The lower Guadalupe River begins at Canyon Lake Dam and runs roughly 17 miles south toward Gruene and New Braunfels. - Tubing season on these rivers runs from March into October. - Stay Texas said its local team helps guests choose put-in and take-out points, understand New Braunfels rules and avoid common first-timer mistakes. - The company pointed to a disposable-container ordinance enforced within New Braunfels city limits. - Stay Texas said it can direct families to calmer stretches that fit children and steer larger groups to access points with easier parking and shuttle options. - Many of the company’s homes include pools, shaded decks and space for multi-family groups. - Stay Texas said river-adjacent stays are among its most requested bookings of the year. - Matt Durrette, co-founder and CEO of Stay Texas Hospitality Group, said good river days depend on where guests put in, when they go and what they bring. - The company encourages guests to share their plans at booking so the team can match them with the right property and stretch of water.

Between the lines: - Stay Texas is positioning itself as more than a lodging provider by bundling vacation rentals with local trip planning. - The pitch fits a market where timing, crowds and water conditions can make or break a summer outing. - The company’s focus on river knowledge suggests convenience and risk reduction are part of the value proposition, not just the home itself.

What's next: - Stay Texas expects early booking to matter as river levels, weather and weekend crowds shift through the summer. - Guests are being urged to reserve early to secure both the home and dates that line up with favorable conditions. - The company’s summer demand will likely track the hottest weeks of the season, when river access is most attractive.

The bottom line: - Stay Texas is betting that in peak Hill Country heat, the winning vacation formula is simple: close to the water, informed locally and comfortable after the float.

About Stay Texas Hospitality Group: - Stay Texas Hospitality Group is a locally owned luxury vacation rental and property management company headquartered in Fredericksburg, Texas. - The company was founded in 2013 by Matt and Jenna Durrette. - Stay Texas manages a curated portfolio of vacation homes across more than 20 Texas Hill Country destinations. - The company provides 24/7 concierge support, hotel-grade housekeeping and curated local recommendations. - More information is available at the company’s website. - The company’s social profiles include Instagram and Facebook.